THE TRADIE

GROWTH SUMMIT

— Discover the 3 hidden friction points lying dormant in your business that are robbing you of adding an extra 6-figures every month to your revenue (And how to identify and fix them in just 90 minutes)

AUSTRALIA'S MOST SOUGHT AFTER TRADE BUSINESS EVENT IS IN PERTH, WESTERN AUSTRALIA ON THURSDAY, 20TH OF FEBRUARY AT 6:00 PM.

THE TRADIE

GROWTH SUMMIT

Discover the 3 hidden friction points lying dormant in your business that are robbing you of adding an extra 6-figures every month to your revenue (And how to identify and fix them in just 90 minutes)

AUSTRALIA'S MOST SOUGHT AFTER

TRADE BUSINESS EVENT IS

IN PERTH, WESTERN AUSTRALIA

ON THURSDAY, 20TH OF FEBRUARY AT 6:00 PM.

ATTENTION: TRADE-Based Business Owners

Want More Time?

More Money? Less Stress?

Want More Time?

More Money?

Less Stress?

Build a Trade Business That Works for You - Not the Other Way Around!

Fill in the quick 30-second quiz below to see if we can help!

You're almost done! Fill in the final details below to complete the application.

TESTIMONIALS

What other tradies are saying about us

Gilles of Eastbay Plumbing
Caimano Brothers of Cabledin Electrical
Sam Heihei Expression doors
Mitch & Jade of Martin & Co-Electrical
Grant of Gilmour Plumbing
Jared of Sharp Air Conditioning
Troy of Hextra Electrical & Air Conditioning
Brandon of Genesis Electrical & Air
Matt of Ozone Landscapes
Sam of Expression of Doors
JP of Spectrum Automation
Tristian & Ashley of Dodds Electrical
Ryan of EV Charging Installations
Jaymon of Innovative Solutions
Mitch of Electric Vehicle Charging Installations

MORE CLIENT SUCCESS STORIES

Jason of Cabledin Electrical
Blake of Blue Sea Electrical
Casper of Electcomm Group
Zac of Copper Fox Plumbing & Gas
Nick of Poseidon PowerWashing
Josh of Enelex Electrical
Campbell of Extra Mile Plumbing
Marshall Electrics
Eastbay How moving to a warehouse HQ changed our company culture
It's Biggest Change in the business
It's Biggest Change in the business
Richard of Innogy Electrical
Richard of Innogy Electrical
Barbra of Analogue Electrical
Dale of Licoln Brothers Electrical
Graham of GM Cabling Solutions
James of Analogue Electrical
Joshua of Contemporary Plumbing & Gas
Matt of Ozone Landscapes
Dominic & Adrian of Dois Electrical
Ben of Benelec
Ben of Benelec
Ben of Benelec
Ben of Benelec
Ben of Benelec
Ben of Benelec
Ben of Benelec

For Trade-Based Business Owners

That Need More Leads

For Trade-Based Business Owners

That Need More Leads

(That actually convert into profitable jobs)

For example..

Plumbing

electrical

HVAC/air conditioning

solar

landscaping

painting

CCTV/Security

construction/carpenters

and any other trade-based business

STILL NOT SURE?

Frequently Asked Questions

The questions we always get on calls from leads on calls.

How We Help You Grow

Building your predictable lead generation machine

  • We’ll teach you how to set up a lead gen system that brings in consistent, high-quality clients.

  • Fast burn lead generation strategies to get more work this week.

  • How to build a consistent & sustainable lead pipeline of high-quality work so you are busy year-round.

  • How to build a consistent & sustainable lead pipeline of high-quality work so you are busy year round.

Help you find and retain your dream team

  • We’ll show you how to build a strong team & culture to support your growth.

  • How to formulate a job ad that actually works.

  • Reduce on ramping time to get your new employee profitable faster.

  • Build an environment that people stick to and want to stay.

Get clear on your pricing and make more profit

  • We’ll help you price your work right—so you can grow your margins without losing clients.

  • Understand the difference between margins.

  • The hidden true cost of discounting your services (and why this is the silent killer of so many trade businesses).

  • 6 Conversion techniques to ensure you win more work.

Ready to get started?

How do I know this will work for my trade or business size?

We’ve coached over 1,000 tradies across plumbing, electrical, construction, HVAC, and more – from solo operators to teams of 10+. We tailor everything to your numbers, goals, and where you're at right now.

And here’s the kicker: if we don’t help you add at least $84K/month to your revenue (that’s $1 million a year), we’ll coach you for free until we do.

Do I need to be making a certain about of revenue or profit to join?

Not at all. Most clients come to us earning between $30K–$60K/month and want to scale without burning out. If you’re serious about growing and ready to take action, we’ll meet you where you’re at and help you level up.

What’s the cost of working with Upscale?

That depends on the level of support you need. We offer different coaching programs based on where your business is and how fast you want to grow. We’ll cover all of that on the call.

What do I actually get when I work with you?

You’ll get a proven plan tailored to your business, weekly coaching with industry experts, hiring and pricing tools, lead gen systems, and full access to our resource library. Plus, ongoing support from a community of other growth-focused tradies.

I’ve tried businesses coaching before and it didn’t work. What’s different about Upscale?

We don’t just give advice – we roll up our sleeves and build with you. Our systems have helped generate over $250M in client revenue, and we don’t stop until you get results. If you’re coachable and committed, this will work.

We don't just offer group coaching like 99% of other business coaches, we give you 1:1 support to help you hit the goals you have and build the life you want. The 1:1 coaching is a game-changer for our clients because they get personalised support, not some cookie-cutter approach.

And with our Million Dollar Promise, if we don’t help you add at least $84K/month in revenue, we’ll coach you for free until we do.

What if I’m still on the tools every day?

That’s exactly why we exist. We’ll help you step back from day-to-day chaos by building proper systems, hiring the right team, and increasing margins – so you’re not stuck doing everything yourself forever.

Hey, I’m Mitch Van

Co-Founder

I help trade and construction based business owners get more work, hire better staff, fix their pricing and build systems that run your business for you instead ofthe other way around. We teach you the things most trade business owners wish they knew when they started. When we work together, you get access to our team of expert coaches in your corner to help you grow.

  • Generated over $250M for trade & construction based businesses

  • Average client grew 207% in 2024 bringing in an extra $1.3M in revenue per client

  • The 'Do your fucken lead gen' king

CLIENT INTERVIEWS

UPSCALE'S ACCOUNTANT REVIEWS

TESTIMONIALS

WHAT PREVIOUS

ATTENDEES HAVE SAID

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Gavin Raper

UpScale Coaching Client

⭐️⭐️⭐️⭐️⭐️

I’ve been working along with Luke for 2 months now and in that short time he has changed the game for my business. He has motivated me so much and helped me to learn to love having a business again. Our financials are in such a better position than they were 2 months ago. Highly recommend Luke

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Grant Cochrane

UpScale Coaching Client

⭐️⭐️⭐️⭐️⭐️

Upscale business coaching is the best thing we have done in our 10 years of business. They only deal with trade businesses and have all the resources available 24/7.

Our business has grown more than ever over the last 7 months

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CabledIn Electrical

UpScale Coaching Client

⭐️⭐️⭐️⭐️⭐️

This business coaching is the real deal, we were with a couple of different companies before finding upscale, and the differences are miles apart. The coaches at upscale have all worked collectively as a team to help us out and grow our business and our personal lives!

Founded on a desire to help trade and construction businesses, we focus on profit growth, customer acquisition, and operational efficiency, ensuring our clients not only succeed in business but also enjoy a balanced lifestyle.

CONTACT US

EMAIL SUPPORT

PHONE SUPPORT

0483 909 337

Copyright © 2025 Upscale Business Coaching Pty Ltd. All Rights Reserved.

Founded on a desire to help trade and construction businesses, we focus on profit growth, customer acquisition, and operational efficiency, ensuring our clients not only succeed in business but also enjoy a balanced lifestyle.

CONTACT US

EMAIL SUPPORT

PHONE SUPPORT

0483 909 337

Copyright © 2025 Upscale Business Coaching Pty Ltd. All Rights Reserved.